This bag is Swoon Sewing Patterns' January pattern, and her name is Vivian. I have the Swoon subscription and it is such a great value. It's so much fun waiting to find out each month what the next pattern will be.
Update: The store will have a new owner, which means it will stay open, yay! It also means sale prices will end January 30, 2015 in preparation for the new owner, so stay tuned to see what's in store.